Hello Kitty and Sanrio need no introduction. Hello Kitty is such an iconic character, but many don’t know that despite her appearance, she’s not actually a cat. Since 1974, Hello Kitty has been a fan favorite known across the world. In this 2022 Sanrio collab with Box Lunch, using the Kawaii Arcade retro style color pallet and style guide, the goal was to create a fun product line for kids and teens.

My Role: Product Development Concept, Graphic Design, Image Editing | Client: Sanrio x Box Lunch | Team: Creative Director, Freelance Graphic Designer (me), Studio Photographer, Sanrio Brand Manager | Year: 2021