Mika Matcha — Brand Identity
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The Client
Mika Matcha is matcha drink brand inspired by Japanese tea culture for the modern era — offering on-the-go flavors with high quality ingredients. Sourcing premium organic matcha from Kyoto, Japan packaged in a playful, welcoming, modern style for connection, recharging, and creative moments.
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The Challenge
The goal was to create a brand identity that balances authenticity with modern charm—showcasing high-quality matcha while appealing to a global, design-conscious audience. The challenge was to merge tradition with a fresh, energetic feel.
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The Solution
Crafting a vibrant identity that blends clean, modern design with whimsical illustrations. A bold logo, signature green, and a cheerful matcha-brewing character bring warmth and personality. Applied across all touch points; from packaging to digital, the brand feels playful, refined, and unmistakable.
With Mika Matcha, traditional Japanese matcha meets a bold, modern twist refreshing, vibrant, and full of flavor. Made for those who crave pure ingredients and a smooth caffeine lift without the crash. Our ready-to-drink, plant-based lattes are sugar-free and infused with adaptogens for calm, focused energy. Flavors include strawberry, lavender, banana, and chocolate; functional, flavorful, and creatively crafted.
