Mizuba Matcha is an on-the-go matcha drink brand inspired by Japanese tea culture for the modern era — offering light and natural sweet flavors with high quality ingredients while sourcing premium organic matcha. The brand strategy features a playful, welcoming, modern style for connection, recharging, and creative moments. The overall design goal was to create an identity that balances authenticity with modern charm, showcasing traditional Japanese design elements while appealing to a global, design-conscious audience.

My Role: Art Direction, Illustration, Graphic Design | Client: Mizuba Tea Co. | Team: Creative Lead & Graphic Designer (me), Brand Manager (Charlie W.) | Year: 2024