Judee’s is a trusted mom-and-pop brand rooted in providing gluten-free, allergy-friendly baking essentials made with high-quality ingredients. The marketing strategy focuses on elevating the brand through refreshed product design and packaging that highlights clarity, trust, and modern appeal, using bright colors and a contemporary logo. By pairing this visual upgrade with engaging social media content and high-quality product photography, the brand can better showcase its diverse offerings from specialty gluten-free flours to dried egg powder and other shelf-stable necessities for those with restricted diets. This approach positions Judee’s for growth while maintaining its authentic, customer-first identity.

Project: Art Direction, Illustration, Graphic Design, Updated Packaging Design | Client: Judee’s | Team: Senior Design Lead & Social Media Strategist (me), Photographer, Brand Manager | Year: 2024