The Plan

Mizuba Matcha is an on-the-go matcha brand inspired by Japanese tea culture for the modern era — offering light and natural sweet flavors with high quality ingredients. Sourcing premium organic matcha packaged in a playful, welcoming, modern style for connection, recharging, and creative moments. The goal was to create a brand identity that balances authenticity with modern charm—showcasing high-quality matcha while appealing to a global, design-conscious audience.

Project: Art Direction, Illustration, Graphic Design | Client: Mizuba Tea Co. | Team: Senior Design Lead (me), Photographer, Brand Manager | Year: 2024

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