Aquapaw™ aspires to be the alpha dog brand in the pet grooming industry; making high-quality, simple-to-use pet grooming supplies for caring, hands-on pet owners who love their dogs like family. Aquapaw began with the idea that pet bathing could be made easier by rethinking how we bathe our pets from the animal’s perspective. In 2017 they launched the first product, the Aquapaw Pet Bathing Tool and soon moved on to silicone lick mats to keep dogs engaged during bath time. In 2024, the brand expanded to include chew toys, food bowls, and more must-have accessories and began plans to refresh the overall brand design.

My Role: Product Development Lead, Illustration, Graphic Design & Packaging Design | Client: Aquapaw & Infinite Commerce | Team: Senior Graphic Designer (me), Product & Brand Manager: (Victor D.), Creative Director (Clarissa Z.) | Year: 2024