Judee’s is a trusted food product brand that values providing gluten-free, allergy-friendly baking essentials made with high-quality ingredients. The marketing strategy focuses on elevating the brand through a minimal yet refreshed logo design and clean yet consistent packaging design that pops with bright colors and clear labeling, highlighting clarity, trust, and modern appeal. By pairing this visual upgrade with an interactive mobile app, engaging social media food-based content, and high-quality product photography, the brand can better showcase its diverse offerings from specialty gluten-free flours to dried egg powder and other shelf-stable necessities for those with restricted diets. This approach positions Judee’s for growth while maintaining its authentic, customer-first identity.

My Role: Product Development Lead, Graphic & Packaging Design, Social Media Strategy, App Design | Client: Judee’s & Infinite Commerce | Team: Creative Director (Clarissa Z.), Senior Graphic Designer Lead & Social Media Strategist (me), Photographer (Kristen C.), Product & Brand Manager (Leslie J.) | Year: 2024